First, determine the number of participants you'd like to test with. Five participants should be sufficient to uncover the majority of usability issues. However, companies typically opt for 6-8 participants.

Target the following data points with

  • Age: The participants age
  • Gender: The gender that the participant identifies with
  • Ethnicity: The ethnicity that the participant identifies with
  • Household Income: The participant's annual household income, including salary, commission and bonus
  • Location: Where the participant resides. You can select by state, and by region.
  • Job Role: The participant's job function. We don't list job roles such as "Senior Product Manager". In order to target that demographic, select "Job Role: Product Manager" & "Seniority: Senior".
  • Current Work Status: The participant's employment status
  • Company Size: The size of the participant's company
  • Industry: The industry that the participant's company operates in
  • Seniority: The participant's rank and influence

Our demographic and employment data points are derived from Linkedin data.

Lastly, you can write "Other recruiting requirements". 

When you add information to that input box, we'll use that information to recruit your target demographic.

Finally, you can send qualifying questions to testers.

You can write Single Choice and Multiple Choice questions.

Note: we don't want to bombard participants with qualifying questions that could be asked with our filters. For example, if you're looking for Product Managers in NY, don't write qualifying questions, instead use our filters to target participants.

Once you're done targeting your audience, click Next. 

We'll recruit your target demographics for your upcoming user research study.

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