Analytics

Interpreting analytics

Chelsea avatar
Written by Chelsea
Updated over a week ago

Our advanced technology will deliver important moments from your participant sessions.

You can find our Analytics by clicking on a specific project in the Done phase.

Select the Analytics tab.

View key quotes that our A.I. identified as important to understand. We'll identify positive reactions, negative reactions, improvements, suggestions etc.

Here's what you'll see

  • The quotes we've identified as important

  • The person who said the quote

  • The task the quote was pulled from

  • The time in the video the quote was said

  • If there is a sentiment associated with the quote, we'll add it on the right side of the quote.

Rating Scale

If you asked a rating scale question, you can see a list of participants & the number they selected.

Written Response

View the written response answers in a table. Click "Watch" to view that participant's task.

You can also search written response answers.

Time on task

View the time that participants spent on each task. On the right side, you'll see an average time on task.

Click on a bar to view the video for that task.

Single Selection & Multiple Selection

View multi / single select questions in chart form.

Lastly, we provide you with graphs to show you your participant's demographic and employment breakdown.

  • Age

  • Gender

  • Ethnicity

  • Job Title

  • Industry

  • Seniority

  • Household Income

  • Company Size

  • Location

These charts are easy to copy and paste into the PlaybookUX report builder for presenting to stakeholders.

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