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Pricing Overview
Pricing Overview

How much does PlaybookUX cost?

Jordan avatar
Written by Jordan
Updated over a week ago

Pricing Overview

This article is an overview of PlaybookUX’s pricing to help you determine the best option for you.

PlaybookUX allows you to recruit using the PlaybookUX panel, or using your own participants. You can also conduct multiple different methodologies including unmoderated, moderated, card sort, tree test and surveys.

PlaybookUX Participant Pricing

With our Pay-As-You-Go Plan, you can recruit from the PlaybookUX panel. There aren't any minimums nor maximums so you can stay on pay as you go as long as needed. However, we do offer discounts when you buy in bulk (starting at $10,000 USD). Email us at or chat us on our website to learn more.

Unmoderated Sessions

  • $59 for a 10 to 15-minute session / participant

Note: we do not stop the screen recorder at the 15 minute point but participants are only paid for 15 minutes of their time so please be respectful of their time while crafting your questions.

Moderated Sessions

  • $109 per 30-minute interview / participant

  • $159 per 60-minute interview / participant

  • $209 per 90-minute interview / participant

  • $259 per 120-minute interview / participant

Card sort/tree test (requires Grow or Scale plan)

  • $8 / participant

Surveys (requires Scale plan)

  • $5 / participant

Pay as you go FAQs

Are there any session limits on using the PlaybookUX panel of participants?

You can conduct 150 sessions per year with the PlaybookUX panel of participants (across all methods) without being on an enterprise plan. If you anticipate that you'll be conducting more than 150 sessions per year, we recommend an enterprise package. Get in touch with our sales team to learn more.

Does PlaybookUX have seat-based pricing?

We do not charge by the seat so we encourage that you invite your whole team. After all, research should be collaborative!

Do you offer customer support?

All customers have access to chat support. Enterprise customers are assigned a dedicated customer success manager as their point of contact. Customer success managers will help with onboarding, customized training and schedule regular check-ins.

Can I run concurrent studies?

Yes! You can run concurrent studies. We don't limit the number of concurrent studies nor the number of participants per study.

Bring your own participants

Note: there is no charge per participant as you are responsible for incentivizing your own participants.

We offer two subscription plans.

Grow ($290 USD per month when billed monthly. $267 per month, when billed yearly)

  • Unlimited "Bring My Own Participants" unmoderated testing, card sort testing & tree testing

  • Conduct card sort testing & tree testing with PlaybookUX participants (recruit from the PlaybookUX panel for $12 USD per participant)

  • Unlimited team seats

Scale ($490 USD per month when billed monthly. $450 per month, when billed yearly)

  • Everything in Grow plus

  • Moderated testing with your own customers

  • Segmentation

  • Surveys

  • Live notes (moderated)

  • SSO & SAML

  • Unlimited "Bring My Own Participants" Moderated testing

Can I cancel at any time?

  • Yes. You can pause or cancel at any time.

Do you require an annual commitment?

  • No. We do not require an annual commitment. However, if you pay for the full year, we'll give you one month free.

Can PlaybookUX incentivize my participants for me?

  • PlaybookUX can handle incentivizing your participants. Learn more here

For Teams with multiple workspaces

For Workspace Pricing;

All subscriptions are billed on a workspace level. What this means is that any upgrade to a subscription plan is limited to the workspace it is done at. If your team has numerous workspaces and would like to upgrade all to a subscription plan, they will need to be upgraded separately. None of the workspaces within your team's account are connected on a billing level.

For Example;

PlaybookUX has a "Product Development" Workspace and a "Design" Workspace.

PlaybookUX Team will need to upgrade both workspaces within each accounts to have access to the subscription plan for both workspaces.

See our pricing page for more details!

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