Pay as you go pricing overview

With our Pay as you go plan, you can recruit from the PlaybookUX panel. There aren't any minimums nor maximums so you can stay on pay as you go as long as needed. However, we do offer discounts when you buy in bulk (starting at $10,000 USD). Email us at hello@playbookux.com or chat us on our website to learn more.

Unmoderated Sessions

  • $49 for a 10 to 15-minute session / participant

Note: we do not stop the screen recorder at the 15 minute point but participants are only paid for 15 minutes of their time so please be respectful of their time while crafting your questions.

Moderated Sessions

  • $99 for a 30-minute interview / participant

  • $149 for a 60-minute interview / participant

Card sort/tree test (requires a subscription to Grow or Scale)

  • $8 / participant

Pricing FAQS

Do prices include participant payments?

  • Yes, all prices include tester payments/incentives.

How do I pay for a study?

  • When you set up your study, you will be asked to enter a credit card to launch the study. Since we pay participants on your behalf, we require payment upfront.

  • You can add a prepaid balance to your account. Learn more

  • If you plan to conduct a lot of research, you can purchase in bulk. We will invoice you and will accept payment via ACH or wire.

Prepay for participants in advance by clicking the "Add Prepaid Balance" button.

Enter the amount that you'd like to purchase (in USD).

The prepaid balance will be added to your account immediately. In the future, you won’t have to use a credit card when submitting a project.


Discounts are available over $10,000 USD. Email hello@playbookux.com or chat us on our website to learn more.

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