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Pay as you go pricing
Pay as you go pricing

How much is your per participant pricing?

Chelsea avatar
Written by Chelsea
Updated over a week ago

Pricing Overview

This article is an overview of PlaybookUX’s pricing to help you determine the best option for you.

PlaybookUX allows you to recruit using the PlaybookUX panel, or using your own participants. You can also conduct multiple different methodologies including unmoderated, moderated, card sort, tree test and surveys.

PlaybookUX Participant Pricing

With our Pay-As-You-Go Plan, you can recruit from the PlaybookUX panel. There aren't any minimums nor maximums so you can stay on pay as you go as long as needed. However, we do offer discounts when you buy in bulk (starting at $10,000 USD). Email us at or chat us on our website to learn more.

Unmoderated Sessions

  • $59 for a 10 to 15-minute session / participant

Note: we do not stop the screen recorder at the 15 minute point but participants are only paid for 15 minutes of their time so please be respectful of their time while crafting your questions.

Moderated Sessions

  • $109 per 30-minute interview / participant

  • $159 per 60-minute interview / participant

  • $209 per 90-minute interview / participant

  • $259 per 120-minute interview / participant

Card sort/tree test (requires Grow or Scale plan)

  • $8 / participant

Surveys (requires Scale plan)

  • $5 / participant

Pay as you go FAQs

Are there any session limits on using the PlaybookUX panel of participants?

You can conduct 150 sessions per year with the PlaybookUX panel of participants (across all methods) without being on an enterprise plan. If you anticipate that you'll be conducting more than 150 sessions per year, we recommend an enterprise package. Get in touch with our sales team to learn more.

Does PlaybookUX have seat-based pricing?

We do not charge by the seat so we encourage that you invite your whole team. After all, research should be collaborative!

Do you offer customer support?

All customers have access to chat support. Enterprise customers are assigned a dedicated customer success manager as their point of contact. Customer success managers will help with onboarding, customized training and schedule regular check-ins.

Can I run concurrent studies?

Yes! You can run concurrent studies. We don't limit the number of concurrent studies nor the number of participants per study.

Pricing FAQs

Do prices include participant payments?

  • Yes, all prices include tester payments/incentives.

How do I pay for a study?

  • When you set up your study, you will be asked to enter a credit card to launch the study. Since we pay participants on your behalf, we require payment upfront.

  • You can add a prepaid balance to your account. Learn more

Prepay for participants in advance by clicking the "Add Prepaid Balance" button.

Enter the amount that you'd like to purchase (in USD).

The prepaid balance will be added to your account immediately. In the future, you won’t have to use a credit card when submitting a project.

Email or chat us on our website to learn more.

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