What is an open card sort?
With an open card sort, participants sort a list of items into groups that make sense to them. Participants are free to assign whatever names they want to the groups they’ve created.
When should you conduct an open card sort?
In the generative/ideation phase. You'll learn how do participants naturally group items together.
Tip: You could conduct an open card sort first to identify content categories and then use a closed card sort to see how well the category labels work.
Try it yourself
What does an open card sort look like from the tester's perspective?
What do analytics for an open card sort look like?