A hybrid card sort is where you provide your participants predefined categories, similar to close card sort, but you also allow them to create their own categories if they don’t find a good fit from those provided.

Researchers will use this technique when they already have some established categories but would like their target customer's input as to what the others should be.

What does a hybrid card sort look like from the tester's perspective?

What do analytics for a hybrid card sort look like?

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